Negative space in logo design. Creative branding ideas for inspiration

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Any artist and designer in his work pays much attention to detail, but sometimes forgets about a very important component - negative or, as it is called, negative space. But the use of negative space is a key element of the artistic composition!

American artist-designer Charlie Goslin is one of the first who began to use in his works “negative space”. Many designers still draw inspiration and give an example of his work.

The main feature of the work of Charlie Grosin was his ability to create interesting graphic elements with the help of negative space, endowed with additional meaning.

A good designer understands that the space surrounding the object is no less important than the object itself. In order to control the viewer's view, it is necessary to make the "negative space" active.

"Negative space" can become self-sufficient in composition, compete with "positive space" or support it. However, in a competent design, it should not distract attention from the main subject of the composition.

With the help of negative space, many designers manage to create amazing logos. Here is one of the most interesting examples - the logo of the American Architectural Center.

Negative space in logo design. Creative branding ideas for inspiration

Applying the "negative space" you can achieve:

  • Sensations of airiness and elegance of the composition.
  • Attention concentration on the most important element of the composition.
  • The perception of the text and meaning.
  • Control the viewer's view. For example, from the title to the illustration, from the illustration to the text.
  • Transfer of work’s additional sense.

The set of logos below may drive your inspiration. Check every image and find something that can improve your current design project or just enjoy astonishing works of other artists

Negative Space Logos

Negative space in logo design. Creative branding ideas for inspiration
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Negative Space Logos

Negative space in logo design. Creative branding ideas for inspiration
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Negative Space Logos

Negative space in logo design. Creative branding ideas for inspiration
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Negative Space Logos

Negative space in logo design. Creative branding ideas for inspiration
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Negative space animal masterpieces by George Bokhua

Negative space in logo design. Creative branding ideas for inspiration
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Batman is watching you!

Negative space in logo design. Creative branding ideas for inspiration
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THINK

Negative space in logo design. Creative branding ideas for inspiration
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Fox by Paul Saksin

Negative space in logo design. Creative branding ideas for inspiration
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Ninth symphony by ytne

logo for PR agency
Negative space in logo design. Creative branding ideas for inspiration
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TalkingDog by hemisferiod

This "talking dog" could be great for an entertainment or media company. Work fine too in: Communication service, chat, messages, Veterinary or pet shop. He want to talk, and you can help him!
Negative space in logo design. Creative branding ideas for inspiration
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Tea House

Here's a neat little shape that could easily be implemented into some package design. Maybe have a folding door? Time to break out the paper and scissors.
Negative space in logo design. Creative branding ideas for inspiration
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Hendie

Negative space in logo design. Creative branding ideas for inspiration


Haringey Carers Centre. London based charity.

Negative space in logo design. Creative branding ideas for inspiration
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FOOD4U. Event catering service. DRINK4U. Event drinks suppliers.

Negative space in logo design. Creative branding ideas for inspiration
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Shift. Monitoring and predicting trends in modern culture.

Negative space in logo design. Creative branding ideas for inspiration
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Animal + Heart Icon Collection with Negative Space by Alex Kirhenstein

Negative space in logo design. Creative branding ideas for inspiration
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Rabbit loves carrot by Aditya Chhatrala

Negative space in logo design. Creative branding ideas for inspiration
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MusicMatch Branding

Negative space in logo design. Creative branding ideas for inspiration
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Negative Space Madness by George Bokhua

Negative space in logo design. Creative branding ideas for inspiration
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Movers Logo Design - Branding

Negative space in logo design. Creative branding ideas for inspiration
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